EXCEL
| Skill (real, productizable) | Example stack/tools |
|---|---|
| ICP & Buyer Mapping (decision-makers, pains, triggers) | Notion, Miro |
| Value Proposition Sprint (UVP + messaging map) | Notion, Figma |
| Competitive Teardown (sites, funnels, offers) | Ahrefs, Similarweb |
| Go-To-Market Mini Plan (90-day channels + KPIs) | Sheets, Notion |
| Pricing & Packaging Audit (tiers + experiments) | Sheets |
| Customer Interviews JTBD (5–10 calls + insights) | Zoom, Dovetail |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| SaaS Landing Page (UX+Copy+Webflow) in 7–14 days | Webflow, Figma |
| Marketing Site (Framer microsite) in 72h | Framer |
| Headless Marketing Site (Next.js + CMS) | Next.js, Vercel, Sanity |
| Shopify Starter (theme setup + checkout) | Shopify, Dawn |
| Performance Fix (Core Web Vitals 90+ package) | Lighthouse, PSI |
| Accessibility Remediation (WCAG AA essentials) | Axe, WAVE |
| Multi-language Setup (i18n + hreflang) | Weglot, Search Console |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| Conversion UX Audit (heuristics + quick wins) | Hotjar, GA4 |
| IA + Wireframes + User Tests (CRO-first) | Figma, Maze |
| Design System Lite (tokens + components) | Figma, Tokens Studio |
| SaaS Dashboard UI (core screens + states) | Figma |
| UX Writing Pass (microcopy + error states) | Figma, Docs |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| Full Web Copy (home, features, pricing, CTA) | Docs, Grammarly |
| Sales Page Build (structure + copy) | Docs, Figma |
| Case Study Package (interview → 1-pager) | Notion, Docs |
| Email Sequences (cold/nurture/post-demo) | Instantly, Lemlist |
| LinkedIn Ghostwriting (8–12 posts/mo) | Taplio, Hypefury |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| Technical SEO Audit (crawl → fixes) | Screaming Frog, Ahrefs |
| Content SEO Plan (topic map + briefs) | Ahrefs, Surfer |
| Local SEO Starter (GMB + citations) | Google Business |
| Programmatic SEO (CMS templates at scale) | Webflow CMS, Airtable |
| International SEO (hreflang + structure) | Search Console |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| Google Ads Setup + Optim (Search/PMAX) | Google Ads, Looker |
| LinkedIn Ads ABM (forms + retargeting) | LinkedIn CM |
| Meta Leadgen (retargeting + creatives) | Meta BM, Figma |
| YouTube In-Stream Starter (creative + setup) | Google Ads, Descript |
| Remarketing Engine (full funnel) | GA4, GTM |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| CRM Setup (pipeline, stages, automations) | HubSpot / Pipedrive |
| Lifecycle Flows (welcome, trial→paid, churn) | Customer.io, HubSpot |
| Cold Email Ops (domains, warm-up, deliverability) | Instantly, Mailflow |
| Lead Scoring & Routing (MQL→SQL rules) | HubSpot |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| GA4 + GTM Setup (events + conversions) | GA4, GTM |
| Exec KPI Dashboard (1-page) | Looker Studio, Sheets |
| Conversion Tracking E2E (ads → CRM) | GTM, ad platforms |
| Experiment Starter (A/B plan + report) | VWO |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| Zapier/Make Integrations (Forms↔CRM + alerts) | Zapier, Make |
| Lead Enrichment & Routing (score + rules) | Clearbit, Apollo |
| Notion OS for Clients (CRM + projects + SOPs) | Notion |
| AI Prompt Systems (team library + playbooks) | Notion, GPT |
| Skill (real, productizable) | Example stack/tools |
|---|---|
| Short-Form Video Pack (8–12 clips/mo) | CapCut, Premiere |
| YouTube B2B Starter (script, edit, SEO) | Descript, TubeBuddy |
| Webinar Ops (landing + mailflow + edit) | Zoom, Riverside |